Friday, 19 October 2012

Advertising Offensive, Or Offensive Advertising?

The newspapers I read have been full of advertising from the Canadian  Association of Petroleum Producers with pictures of attractive "real" people extolling the virtues of the Alberta Oil Sands projects.

 This is one of the videos that go with the ads: Chelsie Klassen, who works in community relations for Imperial Oil, telling just how much good the oil industry does. Posted about a month ago, it goes hand in hand with a blitz to convince Americans that Canadian oil is "ethical" oil.

 The idea is that since Canada is better on the human rights front than other oil supplies--the example given is Saudi Arabia where women "can't even drive"--everyone should get behind the efforts to exploit the oil sands and bring the oil to the US.

All garbage, if you ask me. Aa is the pussy-footing that both Romney and Obama did when asked about oil in the debate earlier this week. The bottom line is that we have to reduce our reliance on fossil fuel products, because there's no way to develop them in a way that isn't doing more harm than good.

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