This ad comes a day after the CBC Vancouver Orchestra was axed for "budget" reasons. Come on, who do they think they're fooling? There's money to push this stuff, but not for good programming? Nonsense. I'm not sure how they do their accounting, but $30,000 would pay for recording a live chamber music concert certainly, or several of weeks of good programming from a radio host who knows something about music.
As Jeffrey Simpson wrote in the same edition, the CBC has only one mandate: "to treat its audience intelligently." Neither the programming changes nor the advertising campaign does this. There is no one from the serious music world listed as supporting the new programming: does the CBC brass think that no one is going to notice this?
Check out the CBC Save Classical Music FaceBook page. Send some e-mails: