Wednesday, 17 April 2013

Harper's Attack Ads: Will Cons Profit, or Will the NDP?

Just thinking out loud here, but is it possible that the nasty attack ads the Harper Conservatives rolled out on Monday, impugning Justin Trudeau's lack of content and maturity, make work more to the NDP's advantage than the Cons'?

Negative advertising is tricky business, because it can backfire when people decide it is unfair.  Several among the chattering classes said that, but I didn't hear anyone say how the ads may play into Tom Mulcair's hands.  The NDP leaders have said they don't want to go there when it comes to ad hominen attacks, that they want to raise politics to a higher level.  That position I think is a genuine one.

But at the same time, I'm sure there was a little chuckling the NDP backrooms over the ads, because they point out Trudeau's vividly and make Mulcair look all the better.

As for the polls, well, wait a couple of weeks and see what happens to the Liberals recent surge in popularity.

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