The campaign sounds a bit self-serving, since the forest industries have been suffering mightily during the current economic hard times. But in principle, the use of wood does make sense. The devil is in the details, of course, and unless increased use of forest products for construction is accompanied by really good reforestation and forest management policies, nothing will be gained. As Le Devoir’s Louis-Gilles Francoeur notes, the campaign is being launched just after the appearance of a big UN report charging that deforestation is the cause of more greenhouse gas emissions than the entire transportation system on the planet.
Worth following, though.