The results, measured by devices carried around by selected citizens, are supposed to be more reliable than those obtained under the previous method of listener diaries. This means that the BBM numbers can’t be compared to figures from a year ago when the older method was used (the change was made last fall and will be extended across the country, apparently.)
For what they’re worth though (and it's a bit like comparing apples and crab apples,) the BBM figures for April-June 2008 gave Radio 2 4.4 per cent. But it's clear even when comparing apples and apples that the all classical station CJPX which broadcasts in French is getting more market share than Radio 2 among Anglos. Compare its 2.6 per cent PPM rating for June 2-August 30, 2009 to Radio 2's 1.8.
I can’t find figures for Toronto more recent than the second quarter of 2009, but those also indicate that Radio 2 has not made gains despite its change in emphasis from serious music to, well, I don’t really know what to call it. But they also show net loses for Radio 2. In the second quarter of 2008, Radio 2 got 3 per cent market share, while the all classical station CFMZF+ got 4 per cent. In the second quarter of 2009, the distance widened to the detriment of Radio 2: 1.9 per cent for Radio 2 compared to 5.1 for the all-classical station.
The message? The people who are running CBC now seem to be hell bent to grind the public broadcaster into the ground. What they've done to Radio 2 is criminal. And now I hear they're proposing to shift the evening flagship TV news from 10 p.m. to 11 p.m. If I remember correctly it was broadcast at that time many years ago and was shifted earlier to get a larger audience. Does the CBC brass actually want fewer listeners and viewers?
I'm almost afraid the answer is "yes."
3 comments:
BBC Radio 3 news reported a remark last week to the effect that BBC acted as a monopoly and must be reduced to encourage competition in the media.
Who was the stalwart defender of freedom who thus opined? None other than Rupert Murdoch. If memory serves he puts out a modest paper somewhere in... Australia, is it?
I think our corporatist masters would like us to have fewer opportunities to enliven our minds and sensibilities. Certainly they are opposed to us making our own fun. You in the back there! -- You are not consuming enough!
--ml
Correction, please:
The speaker was James Murdoch, son of, Rupert, giving the MacTaggart Lecture.
See The Guardian for the Beeb's response.
--ml
Like father, like son, I imagine. Certainly that has proved to be the case with our own Canadian media types, the Aspers of Canwest and the Péledeaus of Quebecor. Can't tell the players without a program.
M
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