So where’s the big increase in interest that the dumbing down of programming was supposed to bring?
It would be nice to make a similar comparison for Toronto, but the Bureau of Broadcasts Measurement, which tracks listenership, just switched over there to a new method. Previously the audience shares were determined by listener diaries, but now a selected sample of listeners wear small sensors that pick up what they are listening to. The switch was made here a year ago, making the Montreal comparisons particularly interesting. But trying to compared results in Toronto is really comparing apples and oranges.
For the record though, during the fall 2009 period, all classical CFZM had a 2.5 per cent share while the Radio Two station had 1.7 per cent. It will be interesting to see if there is any movement in the next ratings.
5 comments:
Regrettably it becomes more apparent that the change was just another in the series of death by a thousand cuts begun with Mulroney's filleting of CBC Radionews in the 80's. Once it was possible to keep reasonably abreast with the major events of the day -- usually from more than one point of view -- just by listening to the "World at Six".
But that is threatening to some, I guess. Certainly they put a lot of effort into cheapening and finally disposing of some of the very best radio the world might offer.
--ml
I like listening to Espace Musique in the evenings and on weekends, when they have classical music on.
--Emily G.
The decimation of the CBC breaks my heart. Here is AB, Radio 2 was crucial for hearing classical music. Now my drive time is ruined.
I want to introduce my son to classical music as we get him started on his firt music lessons and it should be readily available on the radio. But it isn't.
Everytime I think about it I get angry and sad.
Espace musique has begun to promote some of its classical programming on other programs...and may actually be doing more of it. I don't know how we could compare.
But like the way the Harper government just overturned the CRTC decision on cell phones, letting a foreign company move in, it really seems that the dominos are being set up so that public broadcasting can be tipped over.
David Bray did compare the same S3 period via paper diaries, and the PPM that will now be going on.
PPMs have been in the Montreal area for over a year now and the diary has been discarded all that time.
So in Montreal and now Toronto, Vancouver etc. This actual what you are listening to (except CBCOvernight when the PPM sets are in the charge cradles and don't listen to signals) on both radio and TV, even if you are not actively listening or watching, but the set is on in the next room or at the mall, or taxi or office etc.
http://www.broadcastermagazine.com/issues/ISArticle.asp?aid=1000350578
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